Evolution Fresh: Thrive
2026
Creative Direction/Strategy, Brand Development & Copywriting
Evolution Fresh is known for their vibrant, delicious juices — on the heels of an ever-changing category Evolution expanded their lineup to include a low-sugar offering: Thrive. This line brings together their already popular cold-pressed juices with added functional ingredients for a juice that’s meant to be enjoyed everyday, without the added sugar.
Client: Evolution Fresh
Creative Direction: Sierra Taoatao
Art Direction: Sofi Rodriguez
Creative Support: Peggy Zisk
Agency Support (Photography): Sircle
Packaging Design
Round 1
Round 2
Round 3
Round 4
Round 5
Round 6
Brand Architecture & Copywriting
Campaign Development
Photography