Health-Ade tapped Lindsay Lohan for their first ever big swing celebrity partnership. This production came together at lightning speed, using Lindsay’s momentum with her “Freakier Friday” comeback. With the help of Juxtapose, this social first campaign capitalized off iconic cultural lore and transformed an infamous headline into a fresh brand narrative — blending Y2K nostalgia, IYKYK humor, and a an iconic song to reintroduce both Lindsay and kombucha in a memorable way.