SunSip by Health-Ade (Launch)

February 2024
Brand Strategy & Creative Direction

SunSip is Health-Ade’s gut-healthy soda channeling the carefree spirit of a SoCal summer, blending 1970s retro charm with modern appeal. I led the development of the brand personality, messaging, and visual strategy — defining copy tone, selecting packaging colors, and directing the photo shoot for launch.

Client: Health-Ade
Creative Direction: Sierra Taoatao
Support: Melissa Mathewson & Flock
Photographer: Pine and Palm Studios
Prop Stylist: Liza Nelson
Wardrobe: Lauren Baldwin
HMU: Wendy Martinez