SunSip’s debut campaign, “Sundeniably Good Soda,” asked the world’s most important question: can soda actually be good for you? (Spoiler alert: yes it can be!) Working with Funday, I helped bring this nostalgic, irreverent brand world to life, extending the concept across paid social, CTV, and OOH. Rooted in cheeky humor and retro flair, this campaign invites consumers to rethink what’s possible when it comes to their favorite bubbly drink.