Evolution Fresh x IHG Hotels

2026
Creative Direction

Evolution Fresh partnered with IHG Hotels to be apart of their crowd-favorite Watermelon Slice cocktail, available at the 2026 US Open. This activation came to life IRL with an Evolution Fresh branded pre-game before heading to the stadium and hosting a suite of influencers. This proved to be a huge moment for the brand and garnered a slew of positive attention across social.

Client: Health-Ade
Creative Direction: Sierra Taoatao
Art Direction: Sofi Rodriguez
Creative Support: Peggy Zisk
Influencer Activation: Callie Kamide, Tara Blackburn, Abbey Jenkins